Capx / Brand

Calm systems for a consequential category.

Capx pairs near-black surfaces, signal green, mono evidence labels, and precise product language. The brand should feel technical enough to inspect and calm enough to trust.

Wordmark

One mark, two grounds. Use the supplied files with clear space, without distortion, recoloring, gradients, outlines, shadows, or speculative lockups.

For dark backgroundsInk letters #F4F6EF, signal x #C5DC6B

PNG

For light backgroundsInk letters #171A0F, signal x unchanged

PNG

Color

#C5DC6BPrimary signalAction, reproduced evidence, focus

#96B93ESecondary signalDepth, quiet emphasis

#070907Product groundNear-black surface

#F4F6EFInkPrimary narrative

Reserve green for active signal, reproduced evidence, focused action, and key brand moments. Everything else stays quiet.

Type and language

Narrative / sans

A control plane makes power legible.

Sentence case, calm hierarchy, precise nouns. Long sentences only in essays.

System / mono

REPRODUCED / SOURCE: REGISTRY

Compact mono labels for states, sources, commands, and evidence.

Say

Agent-run companies. Capx Casa, Capx Launchpad, Capx Terminal, Capx App. Attested means reproduced. Read-only Terminal. Install Casa.

Avoid

Hype, guarantees, false urgency, financial promises, em dashes, emojis, and claim words stronger than the named check behind them.

About Capx Request assets via the community